A|smallish nonprofit|will|get|a|free rebrand|that|will|take|them|to|the|next|level.|🚀
The selected organization receives a focused rebrand.
Deliverables could include:
- New Logo and Brand Identity
- Strategy & Positioning
- Writing
- Website Design & Development
- Photography
- Printing
- MS Office Tools
- Video Production
- Trademarking Legal Services
We’re eager to make an impact in our community and work closely with a group that currently has a website and social media presence (even the most basic), but could benefit greatly from our expertise in telling their story more effectively.
Our ideal partner is a group that knows who they are, what their key messages are, has clear goals and is ready to move forward.
To be eligible the nonprofit organization must:
- Be based and working within 150 miles of NYC.
- Be “doing,” not funding.
- Have been a 501c3 established for at least 3 years.
- Be able to host and manage a new website (WordPress).
- Agree to accept and use the branding, including a new logo, and website as provided for at least two years following the partnership.
- Agree to have the organization’s decision makers (a specific liaison, the executive director, etc.) attend 1-3 meetings at the IOP office.
- Commit to continuous communication with IOP throughout the branding process.
- Sign a contract outlining the specifics of the partnership, including exact tasks required (getting approvals, etc.), hour estimates, responsibilities and more.
- Be prepared for a few expenses (we’ll work to keep these to a minimum).
Judging happens in two rounds.
1
IOP staff and our partners pore over the entries then make an initial selection. It is never an easy decision. We ensure the semi-finalists meet all of the criteria for a successful partnership and who agree to basic terms (i.e., be able to participate in a workshop, attend presentation sessions and be able to support the ongoing implementation of the new brand).
2
Every cycle we engage the help of expert independent judges who come from the nonprofit and corporate worlds and always bring smart insight and experience to the conversation. We come together once they have reviewed all of the semi-finalists applications to discuss each in detail before making a final decision. It always makes for a lively dialogue that ends with one organization we think is most worthy of a rebrand.
Meet our cycle five judges
Frank Mentesana
Head of Growth Initiatives at Heritage Radio Network
Brooklyn-based Frank Mentesana has been working around food for a long time. He was the founding owner of the renowned NYC bakery/cafe Once Upon a Tart.., and co-authored and photographed the cookbook Soups, Salads, Muffins and More (Knopf). He was the founding director of EcoSpaces Education, a program that brought food literacy education to children through cooking, gardening, vertical farming, and made-from-scratch school meals. He earned the 2017 Impact Award from Partnership for a Healthier America. In addition, his food styling, writing, and photography have been seen in publications such as Saveur, Martha Stewart, Real Simple, and The Washington Post. He is a partner in the California restaurant Locale90. Frank is currently the Head of Growth Initiatives at Heritage Radio Network and co-owner of Kitchen Detail Print Shop, an online food photography print shop. Frank enjoys cooking, making pottery, gardening, traveling, and spending time in the Catskills and Maine.
Anne O’Malley
Strategic Communications Consultant
Anne is a strategic communications consultant who works closely with the leadership of healthcare institutions to develop integrated communications programs to enhance reputation and brand identity across all platforms. Hospitals where she engaged in a range of initiatives included New York Presbyterian and Memorial Sloan Kettering Cancer Center. At Memorial Sloan Kettering, Anne was vice president for editorial and creative strategies. Among the most exciting and productive collaborations that Anne and her team enjoyed over many years was working closely with the immensely talented designers at Ideas On Purpose.