The selected organization receives a focused rebrand.
Deliverables could include:
We’re eager to make an impact in our community and work closely with a group that currently has a website and social media presence (even the most basic), but could benefit greatly from our expertise in telling their story more effectively.
Our ideal partner is a group that knows who they are, what their key messages are, has clear goals and is ready to move forward.
To be eligible the nonprofit organization must:
IOP staff and our partners pore over the entries then make an initial selection. It is never an easy decision. We ensure the semi-finalists meet all of the criteria for a successful partnership and who agree to basic terms (i.e., be able to participate in a workshop, attend presentation sessions and be able to support the ongoing implementation of the new brand).
Every cycle we engage the help of expert independent judges who come from the nonprofit and corporate worlds and always bring smart insight and experience to the conversation. We come together once they have reviewed all of the semi-finalists applications to discuss each in detail before making a final decision. It always makes for a lively dialogue that ends with one organization we think is most worthy of a rebrand.
The recipient of the fifth cycle of Brand New Brand! will be announced in June 2024.
Christian D'Souza is Chief of Staff to the CFO and VP, ESG & Philanthropy Operations at The Walt Disney Company. In her current role, Christian oversees Disney's ESG strategy as well as reporting on the company's ESG programs and metrics through the creation of Disney's annual sustainability report, oversight of priority issues management, maintaining close partnerships with Investor Relations and other subject matter experts, and helping to prepare the company for ESG regulatory compliance. She also oversees the operational work related to Disney's philanthropic giving, which includes disaster relief, the employee matching gifts program, Disney's Foundation, due diligence of charitable partners, and management of the platform used to track and process all cash and in-kind donations.
Brooklyn-based Frank Mentesana has been working around food for a long time. He was the founding owner of the renowned NYC bakery/cafe Once Upon a Tart.., and co-authored and photographed the cookbook Soups, Salads, Muffins and More (Knopf). He was the founding director of EcoSpaces Education, a program that brought food literacy education to children through cooking, gardening, vertical farming, and made-from-scratch school meals. He earned the 2017 Impact Award from Partnership for a Healthier America. In addition, his food styling, writing, and photography have been seen in publications such as Saveur, Martha Stewart, Real Simple, and The Washington Post. He is a partner in the California restaurant Locale90. Frank is currently the Head of Growth Initiatives at Heritage Radio Network and co-owner of Kitchen Detail Print Shop, an online food photography print shop. Frank enjoys cooking, making pottery, gardening, traveling, and spending time in the Catskills and Maine.
Anne is a strategic communications consultant who works closely with the leadership of healthcare institutions to develop integrated communications programs to enhance reputation and brand identity across all platforms. Hospitals where she engaged in a range of initiatives included New York Presbyterian and Memorial Sloan Kettering Cancer Center. At Memorial Sloan Kettering, Anne was vice president for editorial and creative strategies. Among the most exciting and productive collaborations that Anne and her team enjoyed over many years was working closely with the immensely talented designers at Ideas on Purpose.
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