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Cycle 5

Green Bronx Machine

Based in the South Bronx, Green Bronx Machine works with students and young adults in NYCHA communities, NYC public school classrooms, and classrooms nationwide to build healthy, equitable, and resilient communities through inspired education, local food systems, and workforce development.

Exploring a new brand

Following our kickoff with the Green Bronx Machine team — where we dove deep into what’s at the root of their mission and brand attribute — IOP has been at work designing a new visual brand.

The design team is digging into visual identity, color palette and typography, and unearthing what best communicates the vibe of GBM and its many branches of work. As the visual elements come together, we’re also looking at the greatest needs of the organization and thinking about how the new brand will work in key applications.

We’re planting design seeds, and we can’t wait to see them grow into a full visual identity and web system!