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Cycle 5

Green Bronx Machine

Based in the South Bronx, Green Bronx Machine works with students and young adults in NYCHA communities, NYC public school classrooms, and classrooms nationwide to build healthy, equitable, and resilient communities through inspired education, local food systems, and workforce development.

How can Green Bronx Machine's website best serve their needs?

While the team is hard at work visualizing the new brand, we’ve also turned to look at Green Bronx Machine’s web presence. As an effect of their rapid growth, the website is sprawling and in need of some TLC to best serve GBM and their audiences. After a careful audit of the full site both from a user and technical perspective, and a review of the site’s recent analytics, IOP designed a new sitemap and created an updated web strategy for GBM to implement with the redesigned website.