Back to recipient
Cycle 2

Kids In Crisis

Based in Fairfield County, CT, the organization offers emergency shelter, prevention workshops, in-school counseling, an emergency hotline and much more to kids, teens and families struggling with abuse, bullying and mental health. The brand system we provided encapsulates the organization’s combined optimism and dedication to their mission: to offer vital support to kids, teens, and families struggling with abuse and mental health.

Kids In Crisis launches new branding and website

The new Kids In Crisis brand launched in May of 2018, the result of months of collaboration between IOP, our partners and Kids In Crisis.

The fresh logo and tagline capture the mission and spirit of the organization. The photo collection showcases the spirit of the kids. And, the new visual identity is applied across communications tools, from PowerPoint and Word templates, to postcards and t-shirts, to the center of their communications: a new robust website we designed and built. See the case study.

Executive Director of Kids In Crisis Shari Shapiro said this:

“On behalf of Kids In Crisis and the children and families we serve, I can’t thank you enough for everything that you have done for us. We are better today because of you. Our message is clearer because of you. Our look is fresh and new because of you. We know we have our work cut out for us but we are up for it and thrilled. Ideas On Purpose really rocks!”