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Cycle 2

Kids In Crisis

Based in Fairfield County, CT, the organization offers emergency shelter, prevention workshops, in-school counseling, an emergency hotline and much more to kids, teens and families struggling with abuse, bullying and mental health. The brand system we provided encapsulates the organization’s combined optimism and dedication to their mission: to offer vital support to kids, teens, and families struggling with abuse and mental health.

An Overview of Brand New Brand! 2017

Our 2017 Judges selected Kids In Crisis (KIC) as the second recipient of our Brand New Brand! pro bono initiative and we are delighted to have launched a new brand and website for the fantastic organization.

KIC provides 24/7 support to help children and families resolve conflict. Based in Fairfield County, Connecticut, area, the organization offers emergency shelter, prevention workshops, in-school counseling, an emergency hotline and much more to kids, teens and families struggling with abuse, bullying and mental health.

The new visual identity system encapsulates the organization’s combined optimism and dedication to their mission. From their new logo to a vibrant photo library to their new website, IOP and our partners supplied the communication tools needed to speak to their most important audiences and created a platform to share their ideas and offer support.

You can follow the 2017 BNB! process below, including snapshots of our work on KIC’s Strategy, UX, Identity Design, Photography, Site Development and Launch.

See the project case study here.