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Cycle 2

Kids In Crisis

Based in Fairfield County, CT, the organization offers emergency shelter, prevention workshops, in-school counseling, an emergency hotline and much more to kids, teens and families struggling with abuse, bullying and mental health. The brand system we provided encapsulates the organization’s combined optimism and dedication to their mission: to offer vital support to kids, teens, and families struggling with abuse and mental health.

Photography: Bringing Kids In Crisis to Life

We had a wonderful photoshoot with Peter Ross, capturing the spirit of Kids In Crisis’ mission and the programs that they offer. The kids had a fabulous time—and so did we!

Beyond having fun with the Kids In Crisis community, we wanted to provide their team with a library of photos to use along with the new brand identity. The photos bring the programs to life and put faces of the types of kids they help front and center. And, the photos humanize the programs while demonstrating the positive impact.

Many thanks to Peter Ross Photography for the official photography and his generosity.

Want to learn more about our pro bono initiative and process? Check out Brand New Brand! here.