Working on the visual identity
We’ve been busy! Over the last few months, IOP has been hard at work exploring new visual identities and trialing new logo directions for Lucas’ Fitness Labs.
After digging deep into LFL’s core identity, beliefs, and values, we were able to explore and present multiple renewed versions of the brand’s visual identity, including updated color palettes, typography options and logos. With each of those concepts, we’ve also been working through how we can apply the new identity variations to the brand’s various touch points.
After healthy internal deliberation and a successful pitch to the LFL team, both the LFL and IOP teams are excited with the decision that was made for the final visual identity. This work has helped set the foundation for the new website design, which is well under way!
We can’t wait to share what’s next. Stay tuned!